The EU regulation on deforestation is expected to come into force this year. Under it, companies selling into or out of the EU market will have to provide geolocation data of production areas. With the impending implementation of the regulation, Karina Marzano, commissioned by the Research Institute for Sustainability (RIFS), conducted a study examining digital transparency initiatives in Brazil to understand the contribution of digital technologies to trace the socio-environmental origin of products. Marzano argues that Brazil offers useful lessons for implementing the EU regulation, while proving that high-quality open data sources and digital platforms already exist to help with implementation. However, there remain political-institutional challenges that could hinder the implementation of the regulation. Ultimately, there needs to be more innovation and collaboration between the EU and Brazil to ensure successful implementation and application of the new regulation.