At the IPB, we strive to understand human behaviour to promote health, protect the climate, and preserve the environment.
In research, we provide communication, social and behavioural science evidence on climate and health behaviour.
In teaching, we train Master's students and graduates to design, evaluate and improve evidence-based health communication and climate communication.
In science communication and transfer (Science2Society), wemake scientific evidence accessible to both the scientific community and the public.We collaborate with policymakers and society to plan health promotion and climate protection with a human-centered approach.
In times of societal crises, solidarity is under pressure. At the annual conference of the German Ethics Council on June 18, 2025, in Berlin, IPB Director Cornelia Betsch will discuss the psychological preconditions for solidarity.
The latest issue of “weil.” – the economics magazine for children focuses on the topic of decision-making – and the University of Erfurt’s KEEP Panel plays a key role.
On April 1, 2025 the Wissenschaftsjahr 2025 (Science Year) kicked off. Experts from science and practice gathered at the Futurium Berlin to discuss the energy transition and sustainable technologies. Prof. Dr. Cornelia Betsch spoke about science…