Within the framework of the cooperation, a group of students from communication science developed a research concept, conducted a preliminary study and now launched an online survey. A "win-win situation", says Prof. Dr. Patrick Rössler happily: "For our students from empirical communication research, this is a good opportunity to develop and test different empirical survey procedures and to practice evaluation strategies. The city of Gotha, however, benefits from the collected data, as this is a real setting, so that the results or findings from our study can provide important information for future urban development planning".