new date: Wissenschaftskommunikation mit Instagram und TikTok

Contents of the workshop

Social media is playing an increasingly important role in research communication and is indispensable for reaching younger target groups in particular. Short video formats (TikToks and reels) in particular are promising tools for arousing interest in science and imparting knowledge in a low-threshold and everyday way. However, scientific content must be adapted to the aesthetic and technical dispositives of the platform in order to be communicatively connectable.
The workshop provides a practice-oriented insight into the most important functionalities of TikTok and Instagram and works with the participants to develop requirement profiles, opportunities and potential risks of content production by active researchers. The workshop provides a foundation of theoretical models on the topic of research communication on social media and leads to the active testing of short video production on the research activities of the participants.
Own accounts on TikTok and/or Instagram are an advantage, but not a requirement, only a smartphone is needed. Of course, the participants themselves decide whether the videos produced are published.