Mi: 14:00 Uhr bis 15:00 Uhr
Campus
Nordhäuser Str. 63
99089 Erfurt
Universität Erfurt
Philosophische Fakultät
Seminar für Medien und Kommunikationswissenschaft
Postfach 90 02 21
99105 Erfurt
2006 - 2011 | Bachelor of Arts in Mass Communication, Olabisi Onabanjo University, Nigeria
This course focuses on how nation-states invest considerable resources in international broadcasting - a subset of public diplomacy - to electronically project news and information for strategic engagement with foreign audiences. The course is designed to equip students with a knowledge of the international broadcasting landscape (VOA, Russia Today, Radio France Internationale, BBC, Deutsche Welle, Al Jazeera) and the analytical skills to unpack the conceptual narratives of international broadcasting: propaganda machinery in an information war or a legitimate means to acquire reputational mileage and transmit ideological/cultural values.
The seminar explores cultural diplomacy as a subsect of public diplomacy and an extension of soft power - a sharp deviation from the divisive and propagandist orientation of traditional diplomacy. The course stretches its radar to counterflows, using classic case studies, such as Germany’s "Goethe Institute", France’s "Alliance française/Institute Française", China’s "Confucius Institute", UK’s British Council, Nigeria’s "Nollywood movies/Afrobeats music", and the cultural component of South Africa’s sports diplomacy.
This course analyzes the constituent parts of the public diplomacy architecture: Foreign broadcasting component, strategic communication, soft power resources and cultural engagement programs of state, non-state and supranational actors in selected European and African countries