Dr. Sabine Best

Background

In spring 2022, Sabine Best joined the department of Health Communication as a research associate and is supporting the team in research, teaching, and study advising. Her research interests lie in advertising research – her dissertation project focusses on innovative attempts at persuasion and effects that counter persuasion. In her master's thesis at Bauhaus-Universität Weimar she dealt with the question of how product placement affects its media host. After her studies, Sabine Best worked as a research assistant and study advisor at Bauhaus-Universität Weimar. Subsequently, she conducted empirical studies on digitalization in the skilled trades for the Chamber of Crafts Erfurt. Since 2018, she has worked as a project coordinator on the BMBF-funded project "Makerspace Lichtwerkstatt Jena" for the University of Applied Sciences Mainz. 

Areas of expertise: communication, persuasion, innovation

Curriculum Vitae

Academic career 

• 2007 – 2010            Master of Arts Media Management, Bauhaus-Universität Weimar
• 2004 – 2007            Bachelor of Arts, Communication Science & Economics, University of Erfurt

Employment

• 2022 – present      Research Associate & Study Advisor, University of Erfurt
• 2018 – present      Project Coordinator »Lichtwerkstatt Jena – Open Photonics Makerspace Jena«, University of Applied Sciences Mainz
• 2016 – 2018           Project Coordinator »Die Auswirkungen der Digitalisierung auf das Handwerk«, Handwerkskammer Erfurt
• 2010 – 2015           Research Associate & Study Advisor, Bauhaus-Universität Weimar

Awards

• 2022 "Lehrpreis für die beste Lehrveranstaltungskonzeption", Friedrich-Schiller-Universität (Teaching Award)