Research

The research focus of the chair is on International Strategic Management(International Strategy). The main focus is on international divestments and internationalisation strategies of family businesses.

Current selected publications:

• Fourné, S./Zschoche, M./Schwens, C./Kotha, R. (2023). Multinational family firms' internationalisation depth and breadth following the global financial crisis, Journal of World Business, 58: 101428.
• Fourné, S./Zschoche, M. (2020). Reducing uncertainty in follow-up FDI: Imitation by family firms, Global Strategy Journal, 10(4): 839-860.
• Flickinger, M./Zschoche, M. (2018). Corporate divestiture and performance: An institutional view, Journal of Management and Governance, 22(1): 111-131.

Another area of research is the topic ofcompetitive strategy. The main focus here is on analysing how companies react to changes in their (international) competitive environment.

Current selected publications:

• Kremer, R./Zschoche, M. (2023). Managing media reactions when announcing a downsizing decision: A socio-cognitive approach, Working paper.
• Gleich, W./Schmeisser B./Zschoche, M. (2017). The influence of competition on international sourcing strategies in the service sector, International Business Review, 26(2): 279-287.
• Zschoche, M. (2016). The effects of foreign direct investment colocation: Differences between manufacturing and service firms, Managerial and Decision Economics, 37(7): 447-460.

The third research focus revolves around the topic of behavioural approaches in strategy research(behavioural strategy). The focus here is primarily on psychological factors influencing corporate decisions.

Current selected projects:

• Flickinger, M./Zschoche, M. (2023) The interplay of subsidiary performance and cultural distance in international downsizing decisions, Schmalenbach Journal of Business Research, 75: 127-147.
• Königstein, M./Zschoche, M./Brown, T./Königstein, M. (2024) Influence of peer information and personality on social exclusion in a three-person dictator game, Managerial and Decision Economics,45(5): 3434-3443.
• Fourné, S./Kremer, R./Zschoche, M. (2025) Media reactions to family firms' downsizing and upsizing decisions, Journal of Business Research, forthcoming.

Methodologically, the research is always empirical and is based on various data sources (secondary data, surveys, experiments). Various theoretical approaches from business research (e.g. real options, institutional theory) and microeconomic modelling form the theoretical framework.